Primarily working as a painter, Baldwin is also recognised for his limited-edition silkscreens and mono prints, as well as his ceramic works, book covers, and album cover artwork. His work has been exhibited in galleries and art fairs all over the world, including in Basel, London, Tokyo, Miami, Los Angeles, San Francisco and New York. Collectors include leading artists such as Damien Hirst, Gilbert & George and Jake Chapman, and major celebrities such as Bernie Ecclestone, Sir Elton John, Sir Ronald Cohen, and Jo Whiley. Baldwin has worked with global brands, including Paolo Nutini and Max Factor, fashion/clothing designers such as Sara Berman, and charities including British Heart Foundation, Teenage Cancer Trust, and C.A.L.M. (Campaign Against Living Miserably), and has appeared in magazines such as Elle, Dazed & Confused, Time Out NYC, and Modern Painters.
He currently lives and works in West Sussex.